STRATEGI KAMPANYE KOMUNITAS SAVIORANGERS MELALUI PROGRAM SEDEKAH SAMPAH

(STUDI KASUS PADA KOMUNITAS SAVIORANGERS MASJID SALMAN ITB )

Abstract

ABSTRACT

This research is titled "Saviorangers Community's Campaign Strategy Through the Waste Donation Program" (A Case Study of the Saviorangers Community at Salman ITB Mosque). This study aims to examine the components and stages of the campaign strategy employed by the Saviorangers community, and to analyze the planning, implementation, and challenges encountered in the "Waste Donation" program conducted at Salman Mosque ITB. The ultimate goal is to foster behavioral change in waste management practices among the community. A qualitative research method with a case study approach was utilized. Data were collected through in-depth interviews, participatory observation, and documentation, and subsequently analyzed through an interactive process of data reduction, presentation, and conclusion drawing. The findings reveal that the campaign strategy adopted by the Saviorangers community integrates environmental education with religious values in its message formulation, utilizes both social media and direct engagement in the field, and involves collaboration with multiple stakeholders. Supporting factors include the endorsement from mosque administrators and the strength of community networks. However, the strategy also faces several constraints, such as limited resources, inconsistent program continuity, and low public participation. This research is expected to serve as a reference for the development of effective, community-based environmental communication strategies, particularly in the context of sustainable waste management.

Keywords: Campaign Strategy Environmental Communication, Waste Donation, Saviorangers, Case Study

ABSTRAK

Penelitian ini berjudul “Strategi Kampanye Komunitas Saviorangers Melalui Program Sedekah Sampah di Masjid Salman ITB (Studi Kasus Pada Komunitas Saviorangers Masjid Salman ITB)”. Tujuan penelitian ini adalah mengidentifikasi komponen dan tahapan strategi kampanye yang diterapkan, serta menganalisis proses perancangan, implementasi, dan hambatan strategi pada program sedekah sampah untuk mencapai perubahan perilaku pengelolaan sampah. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, kemudian diolah secara interaktif melalui proses reduksi, penyajian, serta penarikan kesimpulan. Temuan penelitian menunjukkan bahwa strategi kampanye komunitas Saviorangers melibatkan perumusan pesan yang memadukan aspek edukasi lingkungan dan ajaran agama, pemanfaatan media sosial dan kegiatan langsung di lapangan, serta kolaborasi dengan berbagai pihak. Faktor pendukung meliputi dukungan pengurus masjid dan jaringan komunitas, sedangkan hambatan mencakup keterbatasan sumber daya, konsistensi kegiatan dan partisipasi masyarakat. Hasil penelitian ini diharapkan dapat menjadi rujukan bagi pengembangan strategi komunikasi lingkungan berbasis komunitas yang efektif, khususnya dalam konteks pengelolaan sampah berkelanjutan

Kata Kunci: Strategi Kampanye, Komunikasi Lingkungan, Sedekah Sampah, Komunitas Saviorangers, Studi Kasus